Synthesis Law: Laurie Hall is a specialized intellectual property and business law firm based in the San Francisco Bay Area, founded by experienced attorney Laurie E. Hall. The firm stands out for its focused expertise in brand development, protection, and commercialization, offering strategic legal guidance tailored to companies of all sizes. With a background as Senior Corporate Counsel at The Wine Group and partnership at an international law firm, Laurie brings deep industry insight and a practical approach to intellectual property and commercial matters.
The firm’s approach is built on connecting legal strategy with business objectives, providing end-to-end support for brand and IP management. Synthesis Law is particularly skilled at serving businesses in marketing, technology, consumer goods, and beverage industries, offering scalable solutions from startup to enterprise level. Laurie’s experience includes hands-on work with marketing, compliance, and operations teams, ensuring that legal advice is both rigorous and actionable. The firm also offers flexible alternative billing options, including flat fees and monthly subscription pricing, making high-quality legal services more accessible.
Services Offered
- Intellectual Property (IP) Portfolio Management and Improvement
- Enrolling in Online Brand Registries
- Co-Branding Agreements
- Corporate IP Training
- Auditing IP Assets
- IP Due Diligence and Mergers & Acquisitions Support
- Taking Down Infringing Content Online
- Trade Dress Protection
- Recording IP Rights with Customs and Border Protection (CBP)
- Trademark Selection
- Brand Clearance / Availability Searches
- USPTO Applications, Office Action Responses, Registrations, Renewals, Proof of Use Audits
- TTAB Oppositions and Cancellations
- Acquisitions and Assignments
- Licensing and Commercialization / Monetization
- Monitoring and Watching
- Enforcement
- Cease and Desist Letters and Infringement Disputes
- Contract Drafting, Negotiation, Compliance, and Enforcement
- Professional Services Agreements
- Non-Disclosure (NDA) and Confidentiality Agreements
- Marketing, Advertising & Social Media Content Review
- Sweepstakes and Contests
- Joint Promotion, Sponsorship, Product Placement, and Charity Agreements
- Merchandising
- Rights of Publicity
- Rights of Privacy
Based in Lafayette, California, Synthesis Law serves clients across the San Francisco Bay Area and nationally, leveraging Laurie Hall’s extensive background in both corporate and law firm settings to deliver comprehensive intellectual property and business legal services.
