Vinson & Company is a premier jury and trial strategy research firm specializing in high-stakes litigation support for corporations, major law firms, and government entities. With a pioneering legacy spanning over 35 years, the firm stands out as the inventor of modern jury research and is renowned for its deep understanding of courtroom dynamics and juror psychology.
Founded by the pre-eminent trial strategist Dr. Donald E. Vinson, who developed the groundbreaking “shadow jury” concept, the firm employs a personalized, innovative approach rooted in empirical data and extensive academic training. Their team of experts excels in predicting juror behavior, crafting persuasive themes, and providing clients with an undeniable advantage in complex, high-risk disputes where the consequences of losing are unacceptable.
Services Offered
- Jury Research
- Trial Strategy Research
- Jury Selection Models
- Virtual Trials
- Arbitrations
- Identifying and Testing Effective Trial Themes
- Predicting Juror Behavior
- Assisting with Visual Presentation Strategies for the Courtroom
- Courtroom Persuasion
- Litigation Strategy Consulting
The firm is frequently retained for high-profile cases and is trusted by top-tier legal partners nationwide for its rigorous analysis, innovative methodologies, and track record of trial successes.
