William C. Fay, Esq., NJ ABC Liquor Law Attorney is a specialized legal practice dedicated exclusively to New Jersey’s alcoholic beverage industry, operating as part of the firm Proetta, Oliver & Fay. The firm stands out due to the direct involvement of William C. Fay, IV, a former Deputy Attorney General with the New Jersey Division of Alcoholic Beverage Control, bringing insider expertise and a prosecutorial background to client defense and compliance matters.
The practice leverages extensive experience handling hundreds of ABC cases, from initial investigations through trial, offering strategic guidance to both existing businesses and new entrants navigating the state’s complex regulatory landscape. They focus on providing creative solutions and achieving favorable outcomes for clients including bars, restaurants, hotels, craft breweries, distilleries, and individuals facing licensing or enforcement challenges.
Services Offered
- Liquor license transfers and sales
- Liquor license purchases
- Defense against ABC charges and notices
- Representation in Office of Administrative Law proceedings
- Municipal licensing authority applications and appeals
- Regulatory compliance guidance
- Assistance with Plenary Retail Distribution Licenses
- Assistance with Plenary Retail Consumption Licenses
- Club license applications and compliance
- Hotel/Motel license services
- Concessionaire permit assistance
- Representation for craft breweries
- Representation for craft distilleries
- Defense against criminal charges related to liquor laws
- Fake ID and age misrepresentation cases
- Tampering with public records defense
The firm serves clients throughout New Jersey, with a notable presence in Union, Ocean, Morris, Monmouth, Middlesex, Mercer, Hudson, and Atlantic Counties. They offer consultations 24/7 and accommodate meetings outside standard business hours, ensuring accessibility for clients with urgent regulatory or legal needs.
